SEO - Helping Google Make You Money!
Search Engine Optimization popularly known as SEO is a neccessity for anyone who wants to increase the number of visitors to there website. If you own or help maintain a website then it is a huge advantage that you know at least the basic knowledge of seo.
Search Engine Optimization is simply Optimizing your website so that search engines such as google, yahoo and msn can find your website and show your website in there search results. The better you optimize your website the higher your site will appear in the search engines results, for example; you have a site which sells wooden tables, so therefore you want to rank as high as you can in the search engines for the phrase ‘wooden tables’. So you optimize your website by altering the page titles, the content on your pages, incoming and outgoing links etc to help make your site rank.
Here is the search results in Google for the term ‘wooden tables’.
As you can see in the results thecoffeetable.co.uk is top, therefore they will receive more visitors to there website from google than results 2,3,4 and so on will, so the higher you rank the better!
This is just an overview of what Search Engine Optimization is and how it can have a huge impact on your website and there are many search engine optimization sites out there that can really help increase the number of visitors to your website. Below are a few sites that will help you understand more:
redspan.com - Search Engine Optimization
seoadvice.net - Search Engine Optimization Advice