Sheila’s Wheels is an insurance company focused on female consumers. They supply products and services with women’s needs in mind. They offer car and home insurance. They started out in October 2005 and have gained popularity due to its eye catching advertisements. Its trademark and logo - three Sheilas on a pink car - has gained cult status. Product enhancement includes handbag cover (cover handbags women usually have in their car which contains their valuables), old for new clothes cover (included in the home insurance policy) and counseling for women to deal with the stress of driving. They also have female friendly car repairers and flexible schedules to fit with a woman’s daily activity.
The company not only gives the cheapest insurance online but female drivers will also find the company convenient since their products is tailored fit to their needs. Customer’s feedbacks are positive when it comes to Sheila’s premium price. They have proven to be competitive when compared to other insurance companies online. Getting quotes and singing up is easy. The staff is polite and very accommodating.
The problem arises though when customers call in to settle a dispute or file a claim. There is a prevalence of customers having problems with getting their disputes settled. The company’s response is slow. They are also unhelpful when it comes to solving their customer’s problems. Customers have a hard time canceling their insurance. The customer service has also received some negative feedbacks from customers who call in for help in settling their claims.